Helen James
CEO
Helen leads the team at CPB London and founded CPB WMN in 2023 with the purpose of working with brands and partners to represent and elevate the role of women globally.
Helen has spent over 20 years partnering with clients to deliver transformative ideas that help their businesses grow. Over the last five years, she has built a core specialism and passion in supporting and communicating to women. In 2018, Helen founded Creative Equals Business, a community and leadership programme for women in the creative industry.
Helen is a regular writer on the intersection of Gender and Marketing for Marketing Week. She is a proud mum of two daughters, Kitty and Agnes.
Toni Gaventa
Managing Partner
Toni has spent many years working in partnership with some of the world’s largest and most successful brands in both client and agency side roles.
Following a redundancy (the day after giving birth), Toni decided the industry needed a shake up and is now on a mission to empower and elevate women through advertising. Passionate, positive, dedicated and lots of fun to work with, Toni’s superpower is delivering stand out, female first integrated marketing campaigns whilst juggling life with two little boys.
Trudi Harris
Impact & Purpose
Trudi helps clients navigate today’s increasingly complex social and political landscape, with insight, legitimacy and creativity. She has worked with creative agencies, innovative enterprises, NGOs and disruptive startups, on issues including Tobacco harm reduction, sustainable development and eco-consumerism.
Lucy Austin
Head of New Business
Lucy is Head of New Business at CPB London, with over ten years’ experience working in New Business, PR, and Marketing. At CPB, her role is focused on driving agency growth through business development and building the agency profile with key partners and prospects. She is passionate about forging strong relationships with key prospective clients, and brings energy and enthusiasm to new opportunities. Outside of her life in advertising, Lucy is passionate about yoga, and hopes to bring the mindfulness from the practice into her role and the people around her at work.